Gambling Brand Name Vs Site Functionality? Or Both?

[acroman08]

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if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

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[Dripstoil]

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if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

[goldkingcoiner]

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if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

Implying that the over 100 "Branding Experts" who voted for the aforementioned domain have any kind of responsibility for their votes nor some sort of moral objective in voting for them. Thats quite the implication.

I think the reality would rather be that 100 "Branding Experts" were paid, as they usually are, perhaps under the table even, that they would "vote" for the gamlbing domain in a poll conducted at "brand name pros".

Do you see a for-profit business model here?  I could see one.

[LUCKMCFLY]

If there's a thing that has to be started, it's the functionality and reliability of the site first before the branding but actually, it's true that both are important.

You have good functionality and easy to use as well as very friendly site but you have no branding means you have no promotions means no one is not aware about the product/project then what will be the value of your project/website? Think it wisely and then it will be clear that how important a branding is!

It's for the start.

You'll go next with the marketing as you've built already your brand. Which means that you're proud to market your brand because of the functionality that you've got and it goes next as usual after building those essentials.

Instead of marketing first but your product is incomplete with the function and you can't boast of your casino because the functionality are yet completed.

The marketing goes after next as it's easy to be done as long as you've got budget to allocate on it.

Well, at the level of what they have said, everything is important, if there is already some functionality and it is easy to use, it is already quite advanced, I would think that what is coming is an allocation of funds for marketing, and in marketing I would look for something that it would give me immediate results, I would not look for traffic on twitter or social networks, because there are many who offer the service through bots, which is not that flashy, I would rather think of marketing that reaches more players, and the forum is the best option, such as signature campaigns and hire the services of a recognized campaign manager, I think they would be on the right track if they do so.

[Dunamisx]

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if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

some would have forgotten that on every board there will be pinned threads that talks about how posting on the thread is expected, what to do and not, they are guidelines that a user should read so as to have a good experience while making a post, each board has its own specified category of post required, now OP was corrected but instead of finding pleasure accepting the correction he was repeating the same thing he was cautioned on, why do we makes things uneasy for ourselves @Dripstoil. can you go to a market to buy fish in a boutique? if no, such is not expected as well on the forum.

[Dripstoil]

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Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

Implying that the over 100 "Branding Experts" who voted for the aforementioned domain have any kind of responsibility for their votes nor some sort of moral objective in voting for them. Thats quite the implication.

I think the reality would rather be that 100 "Branding Experts" were paid, as they usually are, perhaps under the table even, that they would "vote" for the gamlbing domain in a poll conducted at "brand name pros".

Do you see a for-profit business model here?  I could see one.

Yes of course, they have serious responsibility towards their votes. This is how the process works.

Before any name is accepted for their independent evaluation, such name must possess these important characteristics and qualities: 1. Must be Pronounceable. 2. Must be Memorable. 3. Must be Brandable. 4. Must pass Radio Tests. 5. Must be less than 10 Characters long. 6. Must be a Popular TLD (preferably .com). 7. Must be Aesthetically Pleasing. 8. Must have no Trademark Issue.

If the name posses these characteristics, it will pass the initial evaluation and then goes into the voting poll where the Brand Experts will vote according to merits. The voting panels are made of

1. Branding Consultants.
2. UX/UI Design Professionals.
3. Brand Intellectual Property Lawyers.
4. Trademark Lawyers and Specialists.
5. Brand Domain Brokers.

Each individual will vote according to the merit of every name submitted in different categories. There's no incentive to vote for any domain because there's absolutely no gain in providing such incentives in the first place.

I hope these answers and helps clear your doubts

[Lakai01]

In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.

Just a quick interjection from me, unfortunately I haven't followed the whole discussion here enough to provide more input.

In German, "flexible" is abbreviated to "flex" and I seem to remember that this is also the case in English. As a result, "flexbet" would actually be a simpler and easier to read alternative to "flexibet", where I would agree with the previous poster that the "i" interferes with the reading and memory flow.

[Dripstoil]

In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.

Just a quick interjection from me, unfortunately I haven't followed the whole discussion here enough to provide more input.

In German, "flexible" is abbreviated to "flex" and I seem to remember that this is also the case in English. As a result, "flexbet" would actually be a simpler and easier to read alternative to "flexibet", where I would agree with the previous poster that the "i" interferes with the reading and memory flow.

You'll be forgiven on the basis that English language is not your native language.

Flex is an independent English word which means among other things: to put a (skill, talent, or ability) to use.
"the talks were seen as a way for Merkel to flex her well-known diplomatic prowess". It is not the short form of flexible. I don't know about German as I neither speak nor understand the language.

Flexi on the other hand, is a system permitting flexibility of working. Therefore, "Flexi" as a prefix means Flexible.

Flexi is also a popular term among businesses. There are countless of companies (especially  banks and telecoms) naming Flexi to their different products.

Thanks

[Betwrong]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

First off, it would be very interesting to know what do you mean by "perfect/great brand name"? Examples. Also examples of "bad" brand names would interesting to see too. I personally think that the thing is subjective, in the first place. And overall, you don't love or hate a casino because of its name. If a casino has excellent functionalities, you start loving its name whatever it is.

[Wiwo]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

First off, it would be very interesting to know what do you mean by "perfect/great brand name"? Examples. Also examples of "bad" brand names would interesting to see too. I personally think that the thing is subjective, in the first place. And overall, you don't love or hate a casino because of its name. If a casino has excellent functionalities, you start loving its name whatever it is.

The brand name has little to do with the influence a casino controls over player decisions to patronize the gambling platform, what must players look out for is the reputation of the site and how effective and attractive the services/games are. So paying more attention to the features of the site can mean a great deal even if the brand name is not unique but having the two is an added advantage.

[mak013]

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what  will help to attract new gamblers.

[d3nz]

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what  will help to attract new gamblers.

I would prefer "Site Functionality" since if the known gambling site is not functioning properly then it is really obvious that they are focusing on the marketing side, which it will affect the gameplay and security of each account of the player and I think that this is very alarming for me.

Advertising is good but they should focus on the functionality of the website and also how they can secure the profile information of the player since it will be at risk for hackers if it's easy to hack.

[Hamphser]

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what  will help to attract new gamblers.

I would prefer "Site Functionality" since if the known gambling site is not functioning properly then it is really obvious that they are focusing on the marketing side, which it will affect the gameplay and security of each account of the player and I think that this is very alarming for me.

Advertising is good but they should focus on the functionality of the website and also how they can secure the profile information of the player since it will be at risk for hackers if it's easy to hack.

Functionality is always been a suggested thing for any business owners would tend to touch up gambling not only limited to it but also in others as well where you could really say that it would really be the best for long

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.

[shasan]

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.

It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.

[goldkingcoiner]

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Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

Implying that the over 100 "Branding Experts" who voted for the aforementioned domain have any kind of responsibility for their votes nor some sort of moral objective in voting for them. Thats quite the implication.

I think the reality would rather be that 100 "Branding Experts" were paid, as they usually are, perhaps under the table even, that they would "vote" for the gamlbing domain in a poll conducted at "brand name pros".

Do you see a for-profit business model here?  I could see one.

Yes of course, they have serious responsibility towards their votes. This is how the process works.

Before any name is accepted for their independent evaluation, such name must possess these important characteristics and qualities: 1. Must be Pronounceable. 2. Must be Memorable. 3. Must be Brandable. 4. Must pass Radio Tests. 5. Must be less than 10 Characters long. 6. Must be a Popular TLD (preferably .com). 7. Must be Aesthetically Pleasing. 8. Must have no Trademark Issue.

If the name posses these characteristics, it will pass the initial evaluation and then goes into the voting poll where the Brand Experts will vote according to merits. The voting panels are made of

1. Branding Consultants.
2. UX/UI Design Professionals.
3. Brand Intellectual Property Lawyers.
4. Trademark Lawyers and Specialists.
5. Brand Domain Brokers.

Each individual will vote according to the merit of every name submitted in different categories. There's no incentive to vote for any domain because there's absolutely no gain in providing such incentives in the first place.

I hope these answers and helps clear your doubts

Thats all good and nice however the problem is that this entire voting process seems like a popularity vote for the best looking site and has a rather arbitrary set of voting categories and voters as well.

I assume these voting experts are not doing this for free? They are being paid? Are there any examples of website that they have voted down? Or are all their votes on the positive side?

I am quite distrustful of things like this. Unless the voters have some kind of reputation in the community, I would not put too much weight on their votes.

[Hamphser]

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.

It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.

Of course you wont really be making names which is totally irrelevant on the business, even though it might be a little off or something not that much connected but it would be just common sense that you wont be

inputting something like "hospital" on it if you are a business owner yet you know that this isnt something  connected on what you are offering.It would be better if you do based up with your own name or something
rather than on having this kind of option.

People would just be getting used to it if ever they do able to see on what they are looking for.

[famososMuertos]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

The brand can be worth more than the company's own assets, it is invaluable. Sothe brand is built over time, it is very difficult to get a consecrated brand available, it is not easy to buy a casino that already exists with a reputation.

Therefore, casinos have to build a reputation for themselves and consolidate their brand based on their services, but regardless of that, in the betting territory, trust and security are a great ally of companies that are beginning to create a brand.

BTT have someones of the best crypto casinos that in the field of sports betting have (someones oldtime) begun a journey and it may be that your comparison of brands is prioritizing with fiat casino/sportsbook and therefore they do not sound in your head as consecrated brands.

I think your assessment is very personal and does not reflect the true brand position of several crypto casinos.

[mak013]

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what  will help to attract new gamblers.

I would prefer "Site Functionality" since if the known gambling site is not functioning properly then it is really obvious that they are focusing on the marketing side, which it will affect the gameplay and security of each account of the player and I think that this is very alarming for me.

Advertising is good but they should focus on the functionality of the website and also how they can secure the profile information of the player since it will be at risk for hackers if it's easy to hack.

Yes, it is so. Security, services, usability - all this things must be on the highest level of quality. But if you see 2 such sites - what would you prefer? The site with bright brand, easy to remember and nice to see or "welcome to our casino X777trytowin.com"?
And the brand name is created before start. Rebranding is possible but you can lose clients with it.

[wiss19]

I believe that the discussion about brand name is one that people do not understand that very well. They think about a good name relevant to gambling that will make a lot of sense, but at the same time we should be focusing a bit more towards making a name that is unique. So, you could always find a brand name that could make sense, I mean it could be something simple like "apple" which is a fruit, but at the same time "google" meant nothing back in the day as well.

So, you could always go with the google route and have a unique brand name that would work out well for you. Meaning the brand name is not something you should shy away from.

[paxmao]

This premium gambling brand domain name is up for grab. Serious gambling startup only. All social media handles secured to match.

I feel like it should be helpful to inform gambling companies through this thread since it's all about brand name.

I'm not sure if this Name is easily to remember and familiarize ? it's even long to rean and memorize lol, the domain that is better to buy in this question is at least one word and followed by .Com or at least  .Net or .Io .

But what you share is Sossy and looks like in general ? not that appealing in my own opinion .

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

if name is available? then its Ok but if not? then the function is better.

Yeah, because you don't know much about qualities of good domain names, and probably you're not familiar with English words too. If you do, you'd have known that the name is a top notch premium domain name that is short, easy to pronounce, memorable, brandable, and in fact, an excellent fit for all kinds of gambling niche. And the best part is that all social media handles are secured to match.

In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.

The investment in the name was given lots of importance in the past because of the search algorithms of the older search engines. As of today there are other ways of getting people to know your site organically and there is less need on investing in a very "look at me" domain name. Lately, the domains have become words with mistakes such as "Tickr" or "Flikr" and the like, as all things there are trends in naming.