Gambling Brand Name Vs Site Functionality? Or Both?

[michellee]

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

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[Johnyz]

Sportsbet.io is a bad name choice

I beg to differ.
Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.

Sportsbet is indeed a great name and you can easily understand the services they are offering to us, most probably this one can easily attract sports bettor. Well, there are some site with the weird names and yet they have a good site and they are consider as one of the best site today. For me, Brand name is not a big thing because it is still better to have a better system but of course you can have this both if you have a good marketing team.

[VanityWallets2015]

For me great functionality since if you have brand name but you have poor functionality I don't think people are going to play in your website but having a good functionality but you don't have a name I think even it is slow, you will gain name and reputation based on your functionality but if you are really good business owner you would focus on brand name and functionality.

[wiss19]

Maybe we think they have a bad name but for the owner or to some people, it was a nice and catchy name already. There is also a meaning behind it on why the owner choose that name while there are a couple of casino that rebrand their name to a new one and I can agree that their new name is much better now that before.

Apart from name, the site functionality and the design are also both important. Why only have one or two when you can have all three of them? We should not miss the chance of becoming a good casino. It was all or nothing now. I know we can always start again if ever we fail but that is going to give us another cost, so why not take things seriously on your first try?

[yayayo]

Some gambling site cannot afford to have a gambling brand name since it might be too expensive although there is an advantage for that but if you don't have a brand name you need to create one for yourself meaning you need to start from scratch. About the Brand name or function I would rather go on a gambling site that has a good function and not only about name.

ya.ya.yo!

[PrinceVisser]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Most of the websites from my country have crappy functionality, full of bugs websites but they spend a ton of money on Ads and brand awareness.

[Dripstoil]

Sportsbet.io is a bad name choice

I beg to differ.
Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.

You made some great points. But now, they're mainstream, targeting the worldwide audience and no longer just Crypto community. Their names are on Clubs Jerseys and Stadium Billboards. The consequence of their .io choice is that they're now losing chunks of their marketing efforts.

Countless of tech startups started with .io as smart choice as you said, but quickly discovered it's not so smart in today's .com dominated world. Most of them end up buying the .com version at high prices when they discovered the massive leaks in traffic. Some who seems to not care are just suffering in silence.

The smart choice would have been to acquire the .com version and redirect it to the main domain.

[ipanks]

Buying a brand domain name will be too expensive. Hence, I think using a regular domain name will be enough for them because they can allocate the money to other things such as giving promotions, hiring a security team, upgrading their site to a better specification, etc. They can also focus on the site functionality than search for the brand domain name.

[jrrsparkles]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

What do you mean by brand name? When you pick and name and make it as a brand then also popular then it is what it is so the name really isn't necessary to be attractive while most casinos are having the right name I guess related to the gambling site but the gamblers will look for the features so called functionality that is where the site need to spend their maximum effort to bring it as one of the best casino out there.

[AicecreaME]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Having a great name for your gambling business will definitely matter. It is one of the most crucial things to think upon the moment you are starting to do your business outline. A good brand name and tagline will help you encourage and entice customers. Make sure it will be catchy and easy to remember. Most importantly, you must ensure that there's no one who is using the brand name your are thinking of using. If you are already decided, you must register it so that the name will be copyrighted to you. I don't know for sure if every place has this requirement, but here in our country, it is needed.

Having a good website functionality will certainly play a big factor too in getting clients as well as retaining them. You should offer the best quality of service to your players so that they would stay because every penny they bet is worth for the service they get. You should not just focus on the name or site functionality when you could actually do both. Find the perfect balance of the two and surely your website will be in par with other reputable casinos there is.

[Dripstoil]

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

[aioc]

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Doesn't matter we got OP's message and what he wants us to discuss, every project developer wants a connection to their potential clients or players and it will start at the right domain name, the project developer wants something that will ring a bell, and make them come to the site, you may have good success for them to come to the site but if they will not see the functionalities of what they are looking for a casino, a domain name is useless, to make money you must make new players loyal players and functionalities and features are what will make them loyal members.

[rodskee]

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already  knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.

[Peanutswar]

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Doesn't matter we got OP's message and what he wants us to discuss, every project developer wants a connection to their potential clients or players and it will start at the right domain name, the project developer wants something that will ring a bell, and make them come to the site, you may have good success for them to come to the site but if they will not see the functionalities of what they are looking for a casino, a domain name is useless, to make money you must make new players loyal players and functionalities and features are what will make them loyal members.

If the gambling platform is just newly created I guess its ideal if they made focus on the site functionality by this they can get a lot of new users to their platform to play and after that, they will now create a good reputation with it by that you can now create a good quality of services and become the known brand of the gambling platform. If OP talking about the domain name its not too much necessary as a need domain name because its all about the quality of services can give.

[btc78]

Buying a brand domain name will be too expensive. Hence, I think using a regular domain name will be enough for them because they can allocate the money to other things such as giving promotions, hiring a security team, upgrading their site to a better specification, etc. They can also focus on the site functionality than search for the brand domain name.

Yes because all they need to prove is their capacity to pay winners, to conduct advertising and events , to give bonuses and to bring Good support to their players , those are the point that must a gambling site have , and it is not the Domain because there are some people or company that making money here as they have already registered the good domain in the past and now need to sell it for great profit.
so just create a domain even if this is a Best to remember , but prove your capacity so gamblers will always bring your name into their mind.

[Saisher]

There are a lot of options to get a good domain name because there are a lot of extensions now that you can use, .com is always preferable, ,net .org or even . place or .ai is still a good extension that you can use for a casino so if your domain name is not available in popular extensions check out other extensions and spend some time, Namecheap will offer a lot of extensions to choose from.

But once you establish your domain name be sure you have the needed features to make the players stay or your effort to pick the right domain name will go to nothing, functionalities are very important more important than domain, but you have to try to get both.

[zidanw]

A good name and good site are both equally necessary. But in my personal point of view, it would be crucial to focus first on the functionality of the site since it would determine the quality of service that you can provide, hence the customer experience and loyalty. Likewise, investing on marketing your name is also important because then you would be recognized, and even more if your site is proven to be good, which would really benefit you through recommendations and word of mouth marketing.

[Ulven]

 However, if the brand has been around for quite a long time, will the site still be able to attract gamblers?!!!
But overall, I disagree with the idea that a gambling brand name can help a site to be more popular and successful. In fact, it's not only about gambling, but also about any business. If you want your business to be more successful and attractive to gamblers or buyers in general, then it is better for you not to use your own name as the name of your business. Your business should be known as a brand, and your brand will gain more popularity due to its originality, uniqueness and not because it was named after the owner or someone else!!!And it is the same thing with online gambling. If a site name is just used because of personal reasons, then it won't do any good for the site from the point of view of its popularity.

[xSkylarx]

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Well, if it is about domains, you just only spend a little amount on a domain that you like, but the problem is if it is already taken, meaning you can't have it now. But still, domain names are really important because this is where people will easily recognize and remember it. Having invested in it is great. But the main thing that you should be working on is the site functionality because it can still work if you have a bad domain, but with site functionality, that is where the gamblers will be getting back into your website to play.

[jrrsparkles]

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Domain names can be cheap as well as too expensive but its totally irrelevant in my opinion, lets assume a gambling site spend millions of dollars to buy specific domain which contains the name bitcoin to it which doesn't give any guarantee that the site will perform good and attract lot of players simply because it have the name Bitcoin with it, while a random word can be popular over time by giving best user experience and seamless gambling performance.