Why would anyone buy coins at an inflated price of 500% so the first phase ico buyers can dump anywhere underneath that. While the rest of the latecomers have to sit by and watch the value of the coin plummet?
It depends what you think the future value is going to be. It's very possible you can buy BRO cheaper after the ICO, but you won't get Bergstake in the secondary market. It's something you need to consider.