This is start of cryptoworld technology and market have worth to welcome ICO projects.Still massive population of world unaware about crypto so need more swareness and unique projects in different areas to make world cash free.
More people know about crypto more succesful ICO projects will exist.
I don't sure that all is so simple. Popularity is not equal success. ICO becomes a circus now. We need something more than website and WP to trust the team. Now marketing spends a lot of money on ICO preparing. But often those money spends on the shillers, fake activity or something else. Not on the application or development. "MVP now is better than ready product a few later" This is slogan