I agree the earnings are horrible with mellowads, these network pool ads are only fair for bigger sites, smaller sites get jack shit that is why the admin needs to implement CPC/CPM network ads! but obviously he is taking his sweet time so he can bank in on the fees
Lol. Yes you are right, we have been too busy living the high life out on our luxury yachts from the Mellow Ads network fees
Our fees for network ads are 10% - you will struggle to find a lower rate anywhere else - which means we are making a massive amount of around $7 per day currently. CPC and CPM have a 0% fee.
This $7 doesn't even cover to the cost of running the servers required to efficiently handle over 6 million ad impressions per day! And that's not to mention the costs of development, day-to-day maintenance/fraud fighting, advert/site approvals etc.
We are working hard on improvements that will hopefully attract more advertisers - which will in turn mean more revenue for publishers.
A lot of the fraud we were seeing was coming from the smaller sites trying to artificially boost their views/clicks. Which is why we implemented the website approval system - and has reduced the fraud significantly, so advertisers are getting much better value.
Why do you think CPC/CPM network ads will suddenly make a big difference to smaller sites?
Our discussions with big advertisers so far have lead to 2 different requirements, either...
1) Targetted CPM/CPC advertising - so they can advertise on sites which are relevant to their ads
2) Or to a lesser degree - lower cost blanket coverage with a high number of impressions - i.e. network ads
And why are network pool ads only fair for bigger sites? If one site provides 10x more unique traffic to another site, why shouldn't it get 10x more revenue? That seems pretty fair to me.
Finally, the sites that are selling CPM/CPC campaigns currently are those that are established, have larger number of impressions but most importantly are relevant to the advertiser and have well positioned ad spaces.
Mellow Ads is primarily a system that allows publishers to sell their ad space directly to advertisers, either CPM or CPC - at 0% fees, and with fast daily bitcoin payouts. The network pool really acts as a backfill for when your spaces aren't sold - so of course is never going to be a high earner by itself.
It has never been our intention to replace other ad networks - just provide an alternative with a slightly different focus. If other ad networks work better for you then please continue to use them. And we wouldn't dream of going into their forum threads to push Mellow Ads
