Need a way to get the sales count up? FIX THE DAMN WEBSITE.
You said that a lack of preorders is the reason the eASIC deal fell through -- oh gee what a surprise that the website was probably the #1 or #2 reason for the lack of preorders. You sure glossed over the fact that we wasted $1 million on the NRE for absolutely nothing -- you implied that we would "recover" some of it and that the deal falling through was a chip defect or eASIC screwup.
I don't understand why this is so far down on your priority list. I think most of us are wondering what you do all day when the website goes unfixed for over a month (easily fixed in a day), orders are taking weeks to ship ("available immediately!"), and the AC is constantly broken so it's not like you're spending all of your time increasing hashpower.
By the way, for those not keeping track of our position on Eligius... we have sunk from #8 to #13 thanks to our constant air conditioning problems. Overnight shipping for parts to set up several thousand dollar money printing machines is so overrated.