Mike,
Great effort.
I also suggest this be kept up to date.
https://en.bitcoin.it/wiki/Public_relations"what is open source"
"what is a developer"
"what is a core developer"
- Talking point so any member of the bitcoin community speaking to press can be talking using the same terminology for consistency.
I think the fundamental need is to to "boil" this bitcoin business down to simple laymens terms for the general media/masses then save the technical details and theory for those journalist who are capable of or or want to dig in.
Trace Meyer was recently on Fox Business "Money" and when he started talking about size of the distributed bitcoin network, host Melissa A Francis said, "That's all French to me."
http://www.youtube.com/watch?v=TfknveaWQ_4The talking heads have no clue and they are "dumbing down the news" for mass consumption. When bitcoin supporters get this opportunity they have to be clear and succinct with our message of the benefits of this great technology. The goal should be for any listener to be intrigued and search for more info and begin their learning process on their own and not for the listener to be turned off by some techno-anarchist's gobblygook about how how cryptography and anonymity will bring down our government (even if that is what some may believe).
MARIA BUSTILLOS writing in the New Yorker recently showed her journalist chops in this article.
http://www.newyorker.com/online/blogs/elements/2013/04/the-future-of-bitcoin.htmlAdrianne Jeffries was another journalist who wrote intelligently about bitcoin.
Media coaching is also of great benefits. We all know what we want to say but when put in front of lights and a camera on a set we don't also say what we mean.
Maybe with the coming conference, this would be helpful as bitcoiners attending prepare for the coming onslaught of interviews and additional media attention.
Anyway, I'm in New York and work in press and marketing and have access to media consultants and am glad to help.