Successful token sale and how not to ruin the marketing of ICO: Let`s make it simpleAccording to the analysis made by Mofassir Hossein (investor, marketer and ICO-adviser, one of the world's leading experts in marketing and PR of ICO) nowadays 30-40 ICO are launched every day. 90% of them do not achieve the desired results. Many projects involve a lot of money and modern technologies, but they do not bring the success. Why is this happening? FLOGmall makes marketing of ICOs simple and clear!
You know that our project uses 79% of investments for a marketing campaign, and we are not the only one who understands that it is necessary. A lot of ICOs use the money for maintaining a high level of activity, but they do not get the desired effect. What to do? Let's first indicate the market opportunities, dividing them into chargeable and free. Let's start with the free one.
From our own experience, we can tell you that you need to create personal pages in all social networks. Now the society gets information only via the Internet. So, upload the information! Communicate with your user, have fun with him and share the news. It brings together. Our company has communities in almost all well-known social networks: Facebook, Vkontakte, Instagram, Telegram, Telegraph, Twitter, Medium, Reddit.
Next, start the bounty program and airdrop. It is a great way to attract new users desiring to get the tokens for free
Translate the terms of participation of these programs into different languages, remember, your goal is not only your country but the whole world! Create as many unique contents as possible and give them to the participants of bounty program for sharing.
Pay attention to Telegram. Create a couple of chats: in the English language and in your own languages to communicate with people from different parts of the world. Pay extra attention to China and South Asia, because they are the Gods of sales.
Add your ICO to listing websites, many of them have the possibility of free publication.
In social networks, like Vkontakte and Facebook, it's easy to talk with admins of groups about the publication of interesting content about your project. Remember: you must be creative!
For sure, you visit different conferences in order to promote the idea of your project. Try during these conferences, especially during the private meetings, to negotiate with experts who are interested in you about the review of your project. And promote their reviews!
Fulfilling such simple instructions, you already get the minimal coverage that can bring the first investment. What to do then? Right! Use investments for the chargeable activities, that, for sure, are already "gathering dust in your marketing wardrobe".
Chargeable marketing has the MAIN role in your ICO, so do not get greedy if you want to achieve success in your promotion.
Chargeable marketing can mean anything. It can be publication in mass media, huge advertising campaign on TV, on the Internet, in shopping centers and airports. Of course, most experts and influencers will refuse to publish information about you for free. Therefore, for the famous celebrities, you have to pay.
Ah, yes, an important point! Do not forget how important it is to reach out to private investors. Because they are people with experience and therefore you need more private investors than admins of the community on Facebook. What exactly can be interesting for the potential holder of your tokens:
- Business plan and presentation (95% of ICOs do not have a clear business strategy and for this reason that they can not collect the necessary funds);
- Roadmap for the project;
- The structure of the token;
- Marketing analysis (and plans to promote your ICO or blockchain-startup);
- Simple white paper (with financial, marketing and perspective analysis);
- Onepager, that provides all the necessary information on one page;
- A good review about your project that will attract investors;
- ROI analysis.
If you have all of the mentioned above - congratulations! You can safely submit applications to venture and hedge funds! The most important is starting to launch the ICO make sure that you have all the necessary documents, that you carried out the necessary analysis and a clear strategy.
Why do we give away such useful information? Can our competitors use it? We believe that positive competition is a key to successful development of the whole market and the self-improvement of the project!
So, stay in touch with FLOGmall! See you!
