I agree. What role can you play in this initiative?
like I said, I am inundated with application development for nxt and cannot afford to divert any extra effort away from these project has they are long overdue…what I will do is provide a strategic write up on what can be done to increase adoption once the asset exchange is launch. I will provide that write up by this weekend, then someone has to take up the reins and execute
Mastercoin's "marketing" writes cheques for Mastercoin that Mastercoin could not (and still can not) cash, and now Mastercoin is paying a price (in loss of interest, missed expectations, etc.). I don't think Nxt needs to go down that route. We already are, anyway, by promoting many features that are not yet finished, or even fully designed.
Any marketing plan that may be developed for Nxt MUST depend on plans that are already in place for technical development. We will succeed by marketing what exists; not that which cannot accountably be delivered.
The other "scapegoat issue" here is that Nxt is riding on Bitcoin's coattails, and Bitcoin is riding on a very limited level of awareness in the global community. Take 7billion people in the world, and then assume (under the best possible circumstances) that a few hundred thousand people actually understand and use Bitcoin (there are millions of addresses in use, but it's impossible to calculate a number of users from that figure. Anecdotally: I work in a dedicated high-tech IT environment, and almost NOBODY knows anything beyond "Bitcoin is some kind of internet money, right?"). Any digital currency aside from Bitcoin has its "audience pool" limited to people who already understand and appreciate the principles of cryptocurrency.
Right off the bat, the "reach" of Nxt is VERY small. In order to increase it, we have to join the fight that Bitcoin is waging, which is educating the general public on the principles and benefits of cryptocurrencies and cryptoplatforms.
This is an obvious analysis and general conclusion, yes mastercoin couldn't deliver on made promises, Nobody gives a damn about nxt outside the crypto currency scene (do you agree that a lot of people share this delusion that it is otherwise in this community? ) and yes we have overlapping users with bitcoin since we have overlapping goals…There is no other analysis to be drawn from past events since these are historical facts and nobody has indicated contrarily to the obvious points above…Yes mastercoin failed at converting customers, delivering a satisfactory product and worse : they have left a bad taste with investors and potential users in crypto land…But they did drive massive amounts of traffic and interests..this is what I am getting at.
We know that weslyh user friendly client isn't going to be ready till the asset exchange launch and I am not advocating a campaign to direct users to a dead-end…what I am proposing is a specially designed and incentivized, ready-set campaign towards businesses who will use the asset exchange for fundraising…our clients are not perfect, Are we going to wait till the day of the asset exchange launch to come up with the right marketing strategy?
So what does that leave? IMHO:
- communicating Nxt's features to the existing crypto community for the purpose of:
- attracting developers and testers to assist with existing activity
- increasing adoption of existing (live, not testnet) features
- providing alternative platforms for "Bitcoin 2.0" development
These line of work and education should be the BASICS!!!!!!! they are necessary, but they are not be the reliant strategy which would catapult NXT out to the stratosphere…
I gave a little hint a while back and made the comparison between platforms..NXT is a platform so we only need incentivize and motivate the right users who will then take on Nxt marketing autonomously. Who are the right users to incentivize?
? : businesses, application developers etc just like what Microsoft did to get more developers to join their platform and start creating applications, same can be said of google adword platform and the ad revenue, apple and the apps store the list goes on and especially AMAZON…Amazon makes the bulk of their revenue from the efforts of businesses and affiliates using the platform to promote their individual products therefore bringing massive success to Amazon itself.
The point is each one of these businesses would be an individual marketing powerhouse pointing users/investors in the direction of the nxt client to access/invest/interact with the company financially. Therefore as each business grows NXT flourishes and you will have thousands of autonomous marketing agents pushing nxt indirectly to new users…
Now understand this, nobody outside of crypto gives a damn about nxt or bitcoin…But they sure do know an investment opportunity when they see one and they would go throughout the hoops to find a way (weslyhs client) to invest in a certain company if they think investing will bring them X amounts in profits….so which is better? going directly to new users beating them over the head for them to adopt a currency? Or them finding out that they could potentially make X% returns by using a certain client ( bitcoin=>nxt wesleyh client) to buy company shares, in which the company itself was the initiator of the investment opportunity, which is an easier process?
??
So the point is, not only can we use the default gruella marketing and other educational, promotional tactics to crypto enthusiast to check out nxt….We have an opportunity to attract way much more people outside the crypto community if we play our cards right. These people will not have to go through the hurdle of understanding the technical, social, economic, political benefit of holding crypto before they actually get nxt in their hands and investing in the companies who acquired them in the first place.
And Finally what I am proposing is a ready set campaign that will make this happen by incentivizing the right users (businesses) and ready to go by asset exchange launch and for this plan to be executed by a person who has extra time to spare
I will do a write up of the strategy by the end of this weekend and post to the nxtforum, I will also include a bounty proposal for this person as well as incentive bounties for potential businesses with realistic scalable business models and marketing plans.
This is the last I will comment on this issue. I HATE endless debates that lead to no solution, I have proposed and hinted, which is far from scapegoating…From this perspective I am better of being productive and finishing what I am working, The least I can do is provide the right direction and hope someone takes the reins. If I cannot readily contribute at the moment.
Peace back to work a word is enough for the wise.
