what is the point in being able to buy START at ATM if noone wants START
The StartJOIN platform and real-world uses(Bank to the future, StartCHAT, etc) will drive the demand. Also, Max has a fan base that extends far from just BitcoinTalk.
Giving these technically challenged people an easy way to enter the StartCOIN ecosystem(ATMs) will help it grow.
That's my theory anyway....
Oh and never underestimate Max's talent to bring a celebrity or a new business to the party. Could happen at any time. The guy is a tireless StartCOIN promoter.