I think we need to start planning some milestone objectives in terms of PR.
I know there are bounties for obtaining contacts for the media and there is a bounty for articles in magazines.
What I don't think we have is a timeline.
ZeroCash is going public in a few months time ~20 May. Regardless of whether they have anything tangible or just a published paper, they will get the headlines again and Darkcoin won't. We have already seen this happen once with this article in coindesk
http://www.coindesk.com/taxonomy-bitcoin-mixing-services-policymakers/This isn't about rushing the development of DarkSend. It's ready, when it's ready.
This is about not being drowned out and then being considered a clone. A hole which is difficulty to dig yourself out of once people have formed a first impression and then moved on. Again, we saw this with the recent coindesk article. Everyone scrambled to post comments in the article and the writer took time to post on twitter, but by then history had been written and darkcoin was effectively written out.
Publishers will be looking to tie up column inches around the launch of Zerocash - the Zerocash paper or their paper and a live coin project. We should make sure we have something ready for this point as a minimum.
Zerocash will have some positive spin. They will talk about e-cash and anonymity. What they won't talk about are the problems with the project. We not only need to have some PR ready, but we should have a reason for people to consider Darkcoin as a serious contender and why it may overcome some problems with zerocash.
Rather than just point stuff out and sit back, I will write a frame for some PR articles and editors notes over the coming two weeks. We can then put that up for edits, comments, etc.
Can we agree on an overall suitable time horizon? Or is this pointless?