Getting sick from all those woke, anti-white, transgenders, political correctness bullshit these days.
Jezus.. Disney really wants to go bankrupt even after $900 million mega flops.
What's next; Mel Gibson playing Martin Luther King, Morgan Freeman as Nicola Tesla.
A lot of people think companies like Bud Light, Disney (Marvel, Lucasfilm, Indiana Jones), Netflix, Amazon, Target, etc. must have some sort of death wish.
They don't understand that all this essentially
free ESG money these corporations are being given, comes with a bullet list set of requirements and mandates the projects must adhere to, but otherwise no strings attached.
The ESG banks are literally subsidizing corporations with free money that merely has to adhere to a social/political agenda.
That is all. That is why these corporations lined up for it and took it hand over fist.
Their execs don't care if the projects they spent this money on actually make a profit, because it was free. So in their eyes, they lost nothing. Plus they can write these off as massive tax losses. (I've even read that they can write off ESG projects that don't even get released to the public, i.e., that get shelved half way through production, like what Warner Brothers did with their
Batgirl movie).
Do you ever wonder why their CEOs and other top execs are always seen pictured smiling and relaxed in the media, even in the face of all these massive multi-billion dollar flops, missteps, and bad publicity?
This is why.
But the joke is on the corporations themselves; they are literally destroying the image of their own brands overnight.
When all the free ESG money runs out, will they be able to recover and rebuild their brands? Will they be able to actually make real profits again?
Doubtful. The people will remember. Pepperidge Farm remembers.
I generally agree with your statements, particularly with your conclusion (same goes for machasm and BitcoinBunny later on).
However, I am not so sure about the free money part.
Imo, it`s more like bowing down to ESG will secure access to capital flows (generally associated with an ROI-expectation).
Which are first and foremost controlled by the big fund managers like ... our new best friends ... from Blackrock (also Vanguard).
Who have been spearheading not only ESG, but also ... exciting ... new and additional catalogues like CEI (Corporate Equality Index) and DEI (Diversity, Equity and Inclusion). Pretty sure, there will be more to come if things go as planned.
Thing is, these social/economic engineering tools can - and in the cases of Bud Light and Target already have done so - backfire bigly.
They can be leveraged by the plebs and actually really hurt those companies.
Latest Bud Light spots and Target pulling their ... special ... line of children`s clothes off the shelves have gone against one or more of the boxes they had to tick off in any of those guidelines.
And that came with a price.
Which they knew beforehand.
https://www.reuters.com/business/finance/blackrock-fast-tracks-eviction-esg-violators-msci-linked-etfs-2023-03-09/Yeah, they didn`t get annihilated in an instant.
But it did hurt their score(s).
Even these corps can "not care" only so much.
Given enough backlash, they will bow to the customer in the end.
Poll
