because this coin has way better future than other alt coins to date. Most people see it as yet another coin, they don't understand the "why"
Actually I understand the why very well: Pump-and-Dump = $$$
If you take the time to read through it, the first heap of pages was due to the delay launching (which incidentally makes accusations of a premine even more laughable).
The reason for the massive interest is presumably because, for once, the little guy (without $3000 worth of graphics cards) is potentially able to winkle out a few blocks for a while.