Disclaimer: We are a blockchain based tech company in Mauritius. (Ran by engineeers mostly and no we don't live on the beach and we can't buy a boat after the ICO and run to the carribeans)
I think this is currently the hot topic these days. We've posted something on our twitter wall here:
https://twitter.com/IAMEIdentity/status/934134760665952257 telling people to make sure they know what they are investing in after the founders of a [Suspicious link removed]pany disappeared.
So first of all, a pretty wall doesn't necessarily mean a good investment. In french we say "L'habit ne fait pas le moine"
Make sure you do your research work on the people in the company.
i.e real linkedin profiles, make sure some of linkedin profiles are tech related too and can be traced, i.e a Restaurant director running a [Suspicious link removed]pany sounds dodgy.
See if they are already producing something. Is there a prototype? Is there an alpha release or at least a plan to do so.
Check if the founders can write code. Is there a github repo somewhere? If so see if they contributed something (I know we haven't so far, but we will soon)
At the end of the day this is a tech product, so make sure the people behind it know what they are doing. You need strong engineers to build a strong tech related product. Selling it is another story.
Check photos, location and see if the office is at least real. Make sure it is not a virtual office somewhere.
See if they are regulated if possible. (i.e backed by an entity. I.e we've applied for a regulatory license from the board of investment in Mauritius. That means we are accountable if something happens)
See who is advising the team if any and if so check their profile too( No advisors for us yet although, we know we still lack someone from a strong financial background to help us out)
Check if they received some funding before. If they did, that already makes it easier to invest in because someone already put money there. (Crunchbase is a good place to check)
I know ICOs have gotten a bad rep lately and I understand why but when one egg is bad, it doesn't necessarily mean that all eggs are bad. Just do your due diligence and make sure you are investing in something you believe in and not just to make some extra dollars when the tokens are listed. It is greed that is killing this whole ecosystem.
Let's not be greedy and be more passionate about what we are trying to solve !
That's my 2 tokens,
IAME.