It's an interesting game, I noticed it and tried it. Simple game, but to cross the road or not brings a lot of excitement, and those chickens dogging traffic look funny...
I played it with low bets, and I didn't try to chase huge multipliers...
That feeling of "just one more line" didn't get me to the end of the road and max win even once. But thanks for reminding me about the game, maybe I will try to hit that max win at least once.
Good luck.
Me too, that's exactly how I play it, "just one more line".

And this is the max point I'd reached before today:

was killed after another step:

But today I decided to cash out next time I reach 180x and I did reach it:

But surely I will go further next time. It's good that it's possible to bet with just as little as 1 cent at once. Thus you can play a lot without losing much. (But, guys, don't think that I played 200 times before hitting 180x. I'd be bored to death. I played 20 times or so).