Just a little insight on how Bol.com operates. I know, I sat down with their board and marketing devision several times. Let me explain what their challenge is in this case...
Many of you might know webshops have one season where they absolutely go bazerk in their turnover, Christmas! You might think this is far away, but shops like Bol.com are on high alert for that period as early as june! One of the absolute successes of Bol.com is their conversion to checkout (where someone that enters the shop actually finishes the payment of their shopping cart). Any idea how high their conversion is? 1.12%! That might seem low, but I can tell you, even Amazon.com has wet dreams about that figure.
They have a department with more than 10 people, each earning more than out prime-minister, that is working year round to work out the best methods to get potential customers to actually pay (in stead of closing the browser and look further). This means every pixel on the checkput page, to Bol.com, is worth millions! One badly formed button or unwisely chosen color can cost them literally more than all guldencoin accepting shops can turnover in 10.000 years!
I have seen them turn down a minor change in the payment api of ideal three years ago (it only involved the way the pulldown menu of the banks to chose looked) because it was already oktober and they could not risk any unforeseen negative impact on the checkout it might bring. Ideal then decided to postpone it (nationwide) for two more years!!!
So in all reality, how high do you think our chance would be to get Bol.com let us put a Guldencoin payment api in their multi billion dollar checkput page, just because we know someone that works there?
Again, 5 million for the guy to boldly go, where no one has gotten before
