Every new release to the mainnet will be very important from now on.
I vote for calling a clear release date/deadline so we can use;
nxtcountdown.comWe can invite/inspire more new users with this method. But also educate them with a little text/video or redirect them to other NXT websites to keep nxtcountdown.com clean.
15 May for Asset Exchange for example.
imho, having a countdown may not be that much of a great idea after all,
look at how Coutnerparty AE went live. the announcement was made 2-3days before the actual release on main net, and things went smoothly so far, price has even pickep up a bit.
In contrast, mastercoin announced the release of its AE long ago before the actual date with all the countdown and expectation and stuff, just to (again imho) disappoint most of the users. and yes u guess it right on the price part, it dropped significantly.
i am not a fan of a countdown, i prefer short notice of 2-3days before the actual release.