Good afternoon. I looked into your budget allocation diagram and “Gizer development” colomn looks really weird to me. Can you give my some brief detials about it, please?
Sure, i'll try to keep it brief but basically:
~50% of the budget will go towards platform development. Even though our app is already live, we'll be expanding the development team to further build out the e-commerce marketplace, analytics platform for hosts and services, additional competitive formats (new brackets, new ways to play), advertising/feature options for hosts and services, artificial intelligence, and a full web platform to support non-mobile games as well as create a set of tools for Streamers. Additionally, we'll be moving the marketplace, tournament hosting system, and most importantly GGiD (our universal profile with stat tracking/reputation/avatar system) onto the blockchain. There are a lot more upgrades to come that you can check out on our roadmap, these are just a few. TL;DR -> We're going to use a significant portion of the budget to further develop our apps and create value for our user base to solidify multiple stable revenue streams.
Next, 15% will be allocated to marketing and live events. We have partnered with Tapjoy and Omnia Media and will be engaging in extremely aggressive user acquisition campaigns using popular YouTube influencers from the gaming community. Our team has a lot of experience with this type of user acquisition and we aim to acquire a million users by 2019. This also includes organizing live events and tournaments, we will partner with sponsor organizations like Tapjoy in order to offset costs for these events.
10% goes to compliance and legal. Being in the Blockchain space, this one needs no explanation.
General and Admin - 20% -> This accounts for general day-to-day operations for the company. Expanding our team means we'll need to expand our office. This also will help to cover salaries for support staff, travel, and conferences, among other operational expenses.
Misc: 5% contingency because you can't foresee everything.
Let me know if there's anything else you want to know!