I think that startcoin should come up with a platform that will use startcoin as blood and make using it profitable.
With such amount of money and connections why not to create some kind o exchange with stock-like markets of everything, similar
to Keisers
http://www.hsx.com/Imagine exchange where you can trade tokens representing Movies, Musicians, Sportsmen, Brands, Celebrities even Politicians. Why not?
People love to gamble and they love to trade. No one really cares for instrinsic value, if there is chance of making real money through playing games.
Millions of people that are thinking about making money by daytrading are put off, by paying to brokers, laws, rigged markets and all kinds of obstacles.
Exchange like that with marketing could easily catch up. it could be new internet phenomenon if done right. Value of stocks would be in START and you would have to buy em with START of course.
Sure maybe it sounds dumb at first, but they have tech guys, lawyers and sharks with biznis talent, they could come up with something smart.
If they wont do it sooner or later someone will, they have resources to make it sooner and proffesionally.