On the other hand, it's quite possible we misunderstood the complex math behind "About 60% of the 12 million coins are going to customers, 40% are going to investors."
Even if it's not an outright lie, it could mean 55% to customers, 35% to investors, 10% - some pocket change to GAW, brokerage fee for the ICO perhaps. Of course many other scenarios are possible. The mysterious investors could include Paybase LLC for example.
Here is another thing. 40% of 12 million is 4.8 million. Prime controllers need to hold 6+ million. If investors (i.e. Prime Controller owners) got only 4.8 million, who and how filled the remaining 1.2 million?
On the first point, I linked to Josh's statement that Paybase coins would come from GAW mining of the 500K. If he was "hiding" GAW allocations from the 12,000,000 coins in block 1, that is highly misleading in context; I cannot imagine anyone making the argument with a straight face that "about" meant that GAW was getting a cut.
If Paybase LLC was an ICO investor, then they would have had to pay in $2 per coin (which was disclosed to me to be the ICO price in the thread I linked to). Again, you cannot argue they are an ICO investor if they got coins for nothing. While this is a possible scenario, I doubt that Paybase paid GAW anything so again, we are back to the statement that Josh made that Paybase coins would come from mining the 500K post block 1 coins.
Regarding the remaining 1.2 million, recall that Josh said there were last minute investors. These were likely ICO purchases for investment, not prime controllers (since the prime controller allocations would not have been made last minute, they had to hard code them in).