Wait a second. Why are you assuming this will be trolling? The idea behind this campaign is to get the word out, not attack others. Nowhere does it say to attack others, and certainly we can watch out for such actions and immediately denounce them.
OK Tante. The reason why I am assuming this will be trolling is an appreciation of reality.
Of course, one can assume a Panglossian view of human nature, but I don't.
What this proposal codifies is a spam campaign. To clarify, it sets up a financial incentive to post opinions to social media supporting Dash.
Because I suspect that Monero has operated such a financially backed campaign covertly, whenever I see a post mentioning Monero, I am immediately suspicious of it as being by some paid troll, and not by a sincere individual. This causes me to discount the opinions expressed, at least in part, as being by "shills".
It is not important whether these posts are "attacks" or not. What is important is sincerity, and motivation. If the motivation is to earn money, then then the opinion expressed is immediately compromised.
To take it a little further, suppose your "denunciations" were also to be financially rewarded, and people were aware of this. How much weight do you think they would have?
The point I am making is essentially about corruption. To propose a system whereby people are financially rewarded for making posts for financial gain, which may or may not reflect their true beliefs, is to propose a system which encourages corruption.
On a more pragmatic level, imagine that in future I see a post supporting Dash. Since the Dash Swarm is in operation, I now do not know whether the poster is making a sincere argument, or whether they are merely trying to make their quota of comments. And what is even worse, suppose someone replies to this comment by suggesting that pro-Dash commenters are "paid shills"and gives a link to this Swarm program. It would give me a somewhat sick feeling, you understand? I would not even feel comfortable in agreeing with such a post.
At least the suspected Monero "troll swarm" has had the sense to deny its existence. This one is not only evil, but naive.
What is "evil"is the intent to deceive. When you read a comment on say, Reddit, you don't naturally assume that the poster is being PAID to post. Taking advantage of that default assumption is deceptive, and when it is exposed, it casts a very bad light on the decievers. To make such a program PUBLIC is just stupid.
Do you understand now why this is a counter-productive strategy?