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*edit: after sleeping one night over my statement, I have to edit my post
@Hashfast:
Please consider the following in a relaxed moment.
KnC does great in engineering, but customer handling has still
sooo much [some] room for improvement.
You are confident you will design and produce comparable hardware I assume [in doubt].
If you keep in mind you can't get close to them easily as they have a margin due to an earlier start, it's clear you have to beat them another way, no?
Identify the weak point of KnC and do significantly better.
So what's THE weak point of KnC ? Right the customer handling and satisfaction. [They are doing good, so you could go for perfect]
With similar hardware but way better customer handling [which is hard but not impossible] and due to this [reaching] a higher customer satisfaction you have real chance for [a good share of the] market
leadership in middle term [if you do not fail on hw]. Therefore you should really over-think your way of communication. [And not only for this reason]
Shit and mistakes happen as we all know. Planning is just preparation for the future.
You are a young company and there are lots of issues for sure.
The radio silence pattern plus confusing delays combined with misinformation, lies and missing two way communication is not the way to go.
[If you are not honest to your customers and competitors] It will break your neck next year.
How about a full disclosure of all problems, delays and milestones achieved ?
A completely transparent company with a public project plan - or at least accessible for customers.
Maybe the fear of its implications is unreasonable as the advantages of a partial or even full disclosure would be to have not an angry mob in case of trouble, but a crowd in sympathy willing to help and resolve the situation constructively the best for all parties involved.
[Or are things that worse behind the scene, that you do better sticking to your current scheme as too much disclose would cause a lawsuit?]
[DISCLAIMER: I have no HF order, will stick to KnCMiner from current point of view on things]