As Idena is decentralized and doesn’t collect personal info, the marketing use case is confusing: Advertisers want to see PII such as age, sex, location, interests etc., of which Idena shows nothing. How will you combat this?
Advertisers should reveal the information about those who may be interested in a particular advertisement. And users, seeing all advertisements, select those which are relevant to them, without revealing their identity properties such as gender, age, or location. We call it self-targeting.
So each identity will have its own information based on their "engagement". If you purchased
a laptop with idena, the AI will know that you may need a computer mouse, laptop fan, etc. (I hope I got that right). So this is self-targeting.
BUT DOES THAT MEAN EACH NODE WILL HOLD THE INFORMATION ABOUT ME SELF-TARGETING!? Is this public? (it's a blockchain,consensus, bla bla bla)
Is there a way to opt out of this self target thing?
Also I wish you guys good luck with solving the bad flips problem. Can we not make it that at least 3 random parties need to verify that a flip makes sense before
a flip is submitted to the network?